Consumer Skepticism Soars: 5 Eye-Opening Facts on AI Marketing

This week, fresh studies revealed significant shifts in consumer sentiments regarding AI-generated content, highlighting a growing skepticism that marketers cannot ignore.

1. Consumer Doubts Expand

Recent reports indicate that 67% of consumers now express serious concerns about the authenticity of AI-generated posts and articles, a sharp rise from just 45% last year.

2. Transparency Demands Rise

Today, a staggering 75% of consumers say they prefer content that is clearly labeled as AI-generated, emphasizing the need for transparency in how such materials are presented.

Brand Equity at Stake

As trust in AI continues to fall, brands face the urgent task of reevaluating their content strategies to maintain loyalty and credibility in 2026.